Thursday, March 09, 2023
I want to share with you the four biggest lessons I learned from making $46,000 in commission last month.
Before I get into that, I want to start by telling you what was happening in my life going into the month of February of 2023.
Going into February, my real estate business was looking pretty bad.
So bad that I spoke to my wife about having to get a real job if I continued to have bad months.
So before having to get a real job, I decided to start driving for Uber Eats part time just to have some type of money come in.
I drove for about two or three weeks. One night, as I was driving, I got an offer on one of the properties I was selling, I had to decide if I should call my client immediately or continue driving.
I thought to myself, I could continue to drive another two or three hours and make $40-$50, or I could call my client and try and make a sale for $19,000.
That's when I realized, it's probably better for me to stay focused on selling real estate, and stop driving for Uber.
I was able to put four home into contract this month.
And these are the most important lessons I've learned this past month.
The first lesson I learned was when I was following up with one of my leads. I was copying and pasting text messages to leads in my database when one of them responded by saying that her home sale fell apart and she wanted me to put her property back on the market.
I realized that technology is going to continue to be a bigger and bigger part of the real estate industry.
I have to find the right balance of embracing technology without getting lost in technology. Because it is a bit of a double edged sword. It can be helpful as long as I don't get lost in it.
My challenge is to use technology to help my business, without losing focus on what's really important, my clients. Real estate is still a people business, and I can never allow myself to forget that.
During one of my appointments, the homeowner told me that she had decided to hire me because she enjoyed reading the emails I have been sending her.
Over the past six months I have worked extra hard at being more authentic in my marketing. To let people know about what's really happening in my life and what I am going through personally.
As time goes by, I am seeing how important it is to really let people know who you are, what you are passionate about, and let them get to know the "real" you.
I must continue to be authentic in my communication and marketing.
For those that do not know, I work with my brother Andy. He sells real estate with me.
Andy and I are 17 years apart in age, and we just see the world very differently.
The best example I can share would be the example of Thomas Edison and Nikola Tesla, who where the top two inventors of the late 1800's.
Tesla worked for Edison, and they couldn't stand each other.
Edison, was similar to me in that he wanted to try every single solution until he found the right one. This would infuriate Tesla, who could look at a problem and instinctually come up with a solution.
Andy is similar to Tesla, and I am similar to Edison. Because of this we have had many arguments and disagreements in the past. We both want the same thing, which is a successful real estate business, but we have always disagreed on how to get there.
As time has gone by, I have learned to appreciate people around me that think differently. People that see the world differently from you, have the ability to challenge the way you think, and force you to come up with better answers.
I've felt extremely unlucky over the past few months. Not putting any sales into contract month after month has been very stressful for me. But I would keep reminding myself of something I heard from one of my mentors. He would say your never as bad as your lowest moments and you are never as good as your highest moments.
And I think that what kept me going, I knew that at some point my luck would have to turn around.
I hope that helps you.
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